About I Live Life, The Brand For Champions Who Live Life To The Fullest

Striving to inspire champions who live life to the fullest.

The I Live Life (ILL)® brand was founded by Jim ‘Jimbo’ Zarifis, the brand for champions who live life to the fullest. 

Zarifis made the word ILL an acronym for I Live Life. That is where the brand name stems from. Jim is a brain cancer survivor who had many setbacks post-surgery ranging from paralysis to a broken hip. Throughout his journey to full recovery Jim learned that the key to life is to truly live it. He made the word ILL, as in illness an acronym for I Live Life, making it cool and awesome. Everyone has a different way of living life to the fullest. It is “I” Live Life because everyone has to live their own life to the fullest, whether it’s athletics, spending time with their family, or it’s going on extreme adventures.

I Live Life ® is more than your everyday brand because it is a lifestyle and reminder that no one should let their setbacks keep them back and to keep moving forward because every setback is only a setup for an even greater comeback.

I Live Life ® is the perfect philosophy and mentality that makes everyone aware of the importance of living life your to the fullest.

The I Live Life ® blog posts, YouTube videos, apparel and accessories are based on having fun, taking risks, doing awesome to be awesome, and to work hard and play hard. Go on adventures and make memories with your best friends that will last a lifetime. Trendy and cool motivational merch is what you will find on ilivelifeill.com because the best style should inspire.

Stop complaining that there is nothing to do or that nothing is going right, get up off the couch and be I.L.L.

Share your story of how you live life to the fullest by sending an email to [email protected] with the subject “How I Live Life”

For PERSONALIZED I Live Life ® apparel contact [email protected] with the subject “Personalized ILL design”

Remember to always #beILL

“The key to life is to truly live it.”- Jim ‘Jimbo’ Zarifis


You can subscribe to the brand’s YouTube channel and follow the brand on Instagram, Pinterest, LinkedIn, TikTok, Facebook, Twitter, and Snapchat! Coming soon: Podcasts!

Check out this video that was done on Jim ‘Jimbo’ Zarifis, by a video production group for a class project at Southern Connecticut State University. The project was designed to find someone who the project members felt really encompassed all of what SCSU was and was a”shining light” on campus. Inspiring, motivating, making sure people have a great time, and truly living life is what Jim ‘Jimbo’ Zarifis is all about. Life is what you make it, have a positive attitude, persevere forever because nothing should keep you down. Make the most out of life, making others happy is the true way how to gain happiness in your life. All in all, be ILL.

Since 2013 Jim has graduated from SCSU with a Bachelor’s and Master’s Degree and teaches at Reed Intermediate School in Newtown, CT while he is hustling and grinding to build the

I Live Life ® brand.


Now you know About the I Live Life Brand and Why Living Life To The Fullest is Different for Everyone

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