I LIVE LIFE ® is an experience-driven lifestyle brand built on a simple belief: life is meant to be experienced, not just watched from the sidelines.

Whether it’s traveling somewhere new, exploring the outdoors, attending a sporting event, challenging yourself, or appreciating life’s everyday moments, every experience is an opportunity to create memories and make the most of the time we have.

We believe living life to the fullest doesn’t mean having a perfect life. It means choosing to embrace the opportunities in front of us, even when life presents challenges.

You don’t need extraordinary circumstances to create extraordinary memories.

Experience Life With Me

At I LIVE LIFE, I don’t just talk about experiencing life. I get out and live it.

Through real-life adventures, travel, sports, outdoor activities, and everyday discoveries, I share experiences that celebrate what life has to offer.

My goal isn’t simply to show you where I’ve been or what I’ve done. It’s to inspire you to create your own experiences, discover new possibilities, and make memories that matter to you.

A Message From The Founder, Mr. Z

Hi, I’m Jim Zarifis, better known as Mr. Z, and I’m the founder of I LIVE LIFE®.

I created I LIVE LIFE in 2016 because I believe life is too valuable to spend waiting for the perfect circumstances. That belief comes from my own personal journey.

In 2002, when I was just 11 years old, I was diagnosed with brain cancer. Following surgery, I faced challenges I never could have imagined, including having to relearn how to walk and talk. My recovery wasn’t easy, but those experiences helped shape the way I look at life today.

I know firsthand that life doesn’t always go according to plan. But I’ve also learned that our circumstances don’t have to determine how much of life we experience.

Today, whether I’m traveling to new places, exploring the outdoors on my recumbent trike, attending sporting events, or simply appreciating the little moments, I’m constantly finding new ways to experience life and create memories.

Through I LIVE LIFE, my goal is to inspire others to do the same. I don’t want this brand to be just about my story. I want it to be about yours, too.

Because no matter what challenges we face, there’s still so much life waiting to be experienced.