Hey team, as the founder of the I Live Life brand I am thrilled to share some exciting news with you! I’ve recently ventured into the world of Amazon Live with Shoppable Videos, and I can’t wait to tell you about the incredible benefits it brings for the
I Live Life brand.
Home Shopping Convenience: Amazon operates on a system and method that puts the customer before everything else. It’s no secret that Amazon has an award-winning customer service team.
Direct Product Showcase: Amazon Live provides a dynamic platform to showcase our brand’s products in a live video format. Also, the interactive and engaging nature of these videos allows potential customers to learn more about the I Live Life products firsthand.
Real-time Interaction: Engaging with our audience in real-time is a game-changer. I get to answer questions, provide additional information about the products or the brand, and build a direct connection with customers.
Increased Visibility: The exposure on Amazon Live is fantastic. Our live videos can appear on various parts of the Amazon website, significantly boosting the visibility of the I Live Life brand and our products. This heightened awareness has the potential to translate into increased brand recognition.
Shoppable Experience: One of the coolest features is the shoppable experience. Viewers can seamlessly shop directly from the live video stream. It’s a convenient way for customers to explore and purchase our products while enjoying the live session, creating a unique and streamlined shopping experience, it’s like QVC or the Home Shopping Network meets Amazon, except even better because instead of seeing the products on TV then having to take the multiple additional steps of finding the right phone number and waiting on the phone just to order your product and the having to recite your name, address and finding your payment info for the millionth time, you can just sit back, grab a snack and watch as Jim Zarifis showcases different products and tells you about the brand.
Integration with Brand Content: I’ve found that integrating our brand’s story, values, and unique selling points into the live sessions is key. It helps create a holistic brand experience for viewers, potentially turning them into loyal customers who resonate with the ethos of I Live Life.
Metrics and Insights: Amazon Live provides valuable analytics and insights into viewer behavior. This data allows us to assess the performance of our live sessions and informs our future strategies and content creation. It’s like having a behind-the-scenes look at what resonates with our audience.
Brand Trust and Credibility: Participating in Amazon Live has been instrumental in enhancing our brand’s trust and credibility. Live video creates a transparent and authentic platform for us to connect with customers, reinforcing their trust in the I Live Life brand.
Exclusive Promotions and Offers: Lastly, I’m excited to announce that we’ll be using Amazon Live to showcase exclusive promotions and offers for our products. Stay tuned during the live sessions for special deals that you won’t want to miss!
In conclusion, Amazon Live is a powerful tool for brands like ours. It’s an opportunity to not only showcase our products but also to connect with our audience in real-time, build trust, and create a memorable shopping experience. I invite you to join me on Amazon Live and explore the world of I Live Life in a whole new way.
See you live!
Jim Zarifis
Founder, I Live Life brand
